We've helped 50+ ecommerce brands scale to more than 180M EGP in net sales, profitably. Now we want to help yours.
The 4-Pillars Ecommerce Growth Audit diagnoses your commercial strategy, content, store and acquisition as one system. Complimentary for the brands we select each quarter.
All figures are cumulative across BOOST-managed client accounts. ROAS is blended and averaged across ecommerce ad accounts.
The ceiling
More budget stopped buying more growth.
Most brands we audit are stuck between 1M and 2M EGP a month. The symptoms differ. The cause rarely does: nobody has diagnosed the whole system.
01
Spend goes up. Sales don't.
Extra budget gets absorbed by rising CPMs and tired creative, not new customers.
02
Every customer costs more.
CAC climbs, margins thin, and the playbook that got you here stops paying back.
03
Traffic arrives. Orders don't.
Product pages, checkout and mobile experience leak buyers you already paid to reach.
Channel fixes treat symptoms. The audit finds the cause.
The 4-Pillars Ecommerce Growth System™
Four pillars. One diagnosis.
Most audits look at ads in isolation. The 4-Pillars Ecommerce Growth Audit looks at the system your ads sit inside, because that's usually where growth breaks.
PILLAR 01Commercial
Where revenue is left on the table before anyone clicks an ad.
Pricing & discounting
Offers & bundles
Seasonal calendar
AOV levers
PILLAR 02Content
Whether your creative is built for your market, or just for the feed.
Message–market fit
Format mix
UGC vs. production
Fatigue cycles
PILLAR 03Website
Every point between landing and checkout where paid traffic leaks.
Product pages
Cart & checkout
Mobile speed
Trust signals
PILLAR 04Acquisition
Where spend is wasted, and where growth is still untapped.
Account structure
Audiences
Channel mix
Budget vs. return
The same audit brands pay EGP 25,000 for.
Results
Same ceiling. Different outcome.
Nine brands that hit a ceiling, and what changed once the whole system was diagnosed.
Furniture marketplace · Egypt
Leading Furniture Marketplace
+1,000%
Net sales growth · 18x sustained blended ROAS
Installment financing moved out of the checkout page and into the ads themselves, opening up a high-ticket buyer the account had never reached. Orders grew 147% and average order value 347% over 9 months.
Beauty marketplace · Egypt
Multi-Brand Beauty Marketplace
+1,700%
Monthly revenue · −55% cost per customer
Infrastructure first, budget second. Spend scaled 14x and ROAS held at 6–8x, as monthly orders grew from under 800 to more than 8,000.
Skincare · D2C
Newly Launched Skincare Brand
+1,465%
Revenue in under 4 months · −74% cost per customer
A brand with no acquisition history, rebuilt around creative testing volume. More than 1,000 ads tested, and ROAS improved 213%.
Lighting & electrical · Egypt
Leading Lighting Manufacturer
7x ROAS
2,500+ orders in 5 months
An established manufacturer with no direct-to-consumer channel. The store was rebuilt, a bundle architecture designed, and Meta, Google and TikTok launched from a standing start.
Furniture retail · Egypt
Premium Furniture Retailer
2x ROAS
ROAS improvement · 2.8x monthly net sales
ROAS had slid below break-even. A rebuilt message-to-showroom funnel cut cost per conversation by half, lifted ROAS to a sustained 8x+, and carried the brand from 2 branches to 4.
Supplements · Egypt
Direct-to-Consumer Supplements Brand
0 → 1.3M
Monthly sales in 4 months · built from launch day
No history, no pixel data, no audience. The brand reached a seven-figure monthly run rate within its first quarter online.
Fashion · MENA
Contemporary Fashion Brand
+590%
Shopify sales in 11 months · +243% order growth
Creative fatigue and audience saturation had stalled growth. A rebuilt creative system and a structured channel expansion took the brand from one market to sales across MENA.
Modest apparel · Egypt
Modest Apparel Brand
+55%
Net sales year over year · 2.5x in two years
Growth held through stock-outs across 120+ SKUs, payment interruptions and thin creative supply. The last 12 months closed at more than double the sales of two years earlier.
Beauty retail · MENA
Leading Beauty Retail Chain
3x ROAS
ROAS improvement · +54% online orders
One of the Middle East’s largest beauty retail chains, with a strong store network and an underperforming online channel. Performance was restructured across multiple markets to make ecommerce pull its weight alongside retail.
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How it works
How selection works.
We take a limited number of brands each quarter so every audit gets senior attention. No assembly line.
Tell us about your brand, revenue and current setup.
02Within 48 hours
Review
Our team reviews your application and tells you if you're shortlisted.
03Short call
Qualification call
We confirm fit and agree on the audit scope.
04
Access & audit
You share account access. Our senior team runs the audit across all four pillars.
05
Findings session
A prioritized growth roadmap, walked through with the founders.
The people behind the work
Built by founders who've done it themselves.
Boost was founded by two operators who understand what it takes to grow an eCommerce brand in a market like Egypt. Everything we build for clients is grounded in first-hand experience — not theory.
Sherif Makhlouf
Co-Founder
15+ years in ecommerce consulting, from startups to $100M+ brands across MENA
Adjunct Professor of Digital Strategy, American University in Cairo
Cornell University alumnus · serial ecommerce entrepreneur
Muhammad Eltiti
Co-Founder & Managing Partner
12+ years across 20+ industries and 16 markets
Forbes Agency Council member
Has worked with Audi, DAMAC, Novartis and Alshaya Group
Client testimonials
Straight from the brands we work with.
★★★★★
We worked with BOOST multiple times across FilKhedma and Velvet Unit over two or three years. It had a significant impact on our business. Beyond marketing strategy, design, brand, and performance marketing, they also educated our team about better ways of doing things, from changing the voice of the brand to improving the way we engage customers on social media.
OROmar RamdanFounder & CEO · FilKhedma
★★★★★
The Boost team was very cooperative, following up on every task, working outside their scope to deliver results, and always coming with initiatives and proposals to boost sales.
MMMariam MorcoseCommerce Manager · Mazaya
★★★★★
Boost was working relentlessly across our entire customer journey on multiple platforms, optimizing for lead generation and delivering strategies that generated over 1,950 qualified B2B leads.
MAMostafa AshourCEO · NowPay
★★★★★
Boost came up with tested strategies that helped get us the results we needed. The Boost marketing approach was applied in several EBRD countries of operations, not just in Egypt.
NSNoha SadekAnalyst · European Bank for Reconstruction & Development (EBRD)
★★★★★
We have been collaborating with BOOST for five or six years or more across many assignments and different sectors, including B2B projects, consumer brands, and eCommerce brands. We collaborate with BOOST on projects with a strong digital marketing dimension because they focus on performance marketing, conversions, sales, and the real results clients are looking for.
